How to Use Google Ads to Boost Foot Traffic

If your business relies on people coming to your stores, shop visits conversion tracking is key. It shows how ads bring people from online to your shops. Before buying, many check online. Here, Google Ads really make a difference. By using shop visits, you see more than just online sales. This helps tweak your ads to get the best response online and offline.

Key Takeaways

Utilise shop visits conversion tracking to understand how your ads influence in-person visits to your physical locations.
Optimise your campaigns for omnichannel performance to maximise your return on ad spend (ROAS) across both online and offline channels.
Leverage Google Ads to impact the online research decisions that lead to in-store purchases.
Focus on local google ads, geo-targeted ads, and neighbourhood advertising to reach customers in your vicinity.
Implement proximity marketing, hyperlocal campaigns, and location-based promotions to drive foot traffic to your physical locations.

Understanding Shop Visits Conversion Tracking

If you have shops, using local google ads and geo-targeted ads is smart. They help bring people right to your door. With proximity marketing and hyperlocal campaigns, you can grab your audience’s attention. This way, you can see how your online ads make people visit your store.

Measuring the Impact of Online Ads on Offline Sales

Google Ads’ localised search ads and community-focused advertising help businesses see how online ads link to store visits and buys. They use nearby user targeting and postcode advertising to follow your customers’ path from online to offline.

How Shop Visits Conversion Tracking Works

When someone, signed in to Google, sees your ad and then shops at your store, Google can tell. They do this carefully, without noting who the person is. This way, they learn overall trends without spying on anyone. These insights help Google make its ads smarter which means better reports for you.

Eligibility Criteria for Shop Visits Reporting

For Google to track shop visits, your business needs to meet certain rules. It must be in a place Google allows. Your ads should share your shop’s location so Google can track visits. Also, your ads need to be seen or clicked enough, and your shop must be busy enough for Google to work on this data.

Optimising for Shop Visit Conversions

If you want more people to visit your physical shops, focus on shop visits when optimising your Google Ads. You should centre on two main tactics:

Using Smart Bidding for Store Visits

Knowing how your online ads affect store visits is key. Use Smart Bidding for store visits or Smart Bidding for store sales. This helps bid wisely to draw in the right customers, leading to more sales either online or in-store.

Setting a Shop Visit Conversion Value

For local Google ads and ads targeted by location, setting a value for every shop visit conversion can be smart. It makes it simpler to see the real ROI from your neighbourhood advertising and other types of targeted campaigns.

Use location-based promotions, localised search ads, and community-focused advertising to better connect with your audience. This approach will attract more people using nearby user targeting and postcode advertising to your shops.

local google ads

Businesses with a real shop need to get personal and make things easy for customers nearby. With Google’s tools, you can drive more people to your store, share your best deals, or push hot products available for pick-up.

Targeting Local Customers with Location Assets

Your Business Profile is key for people finding and choosing your shop on Google. It shows your address, when you’re open, photos, and more. Pointy, a free tool from Google, links to your sales system. It helps shoppers see what you have in stock quickly online.

Showcasing In-Store Products with Local Inventory Ads

People love knowing if what they want is in stock before they visit. Use Google Search to let them see what’s in your shop right now. Also, show them how easy it is to get it. Offer things like picking it up at the kerb, the same day, or later.

Leveraging Your Business Profile on Google

Business owners, listen up! Many shoppers turn to Google to find out about your stuff before they visit. So, it’s smart to claim and spruce up your Google Business Profile for free. This helps make sure potential customers see key things like your location, how they can get their hands on your products, and when you’re open.

Claiming and Optimising Your Business Profile

The first thing you should do is claim your Google Business Profile. It puts you in charge online and helps people in your area find out what they need from you. After claiming, keep your info fresh. Share your business hours, how to get in touch, and what makes you stand out.

Highlighting Your Business’s Unique Attributes

In a world full of ads, showing what sets you apart is key. Let your Google Business Profile shout about what makes your business special. This might be being woman led or LGBTQ+ friendly. These details could pull in more customers who share your values.

Utilising Local Campaigns

You can bring more people into your store with local google ads and geo-targeted ads organised through Local campaigns on Google Ads. These campaigns help you show your proximity marketing directly to customers in your area. For example, they let you share localised search ads and nearby user targeting right to those looking nearby.

Promoting Store Openings and In-Store Promotions

Local campaigns are great for getting people to your stores. They allow you to announce things like new store openings, special community-focused advertising, and updated times you’re open. It’s a smart way to reach out to those searching for businesses like yours in their neighbourhood.

Upgrading to Performance Max Campaigns

From June, you can improve your Local campaigns by moving to Performance Max campaigns. Ads in these campaigns can show up in more places, like the Google Search Network and YouTube. This means more people could see your ads, potentially bringing in even more customers to your store.

Tracking Offline Conversions

Before buying, most people look online first. A study by J.D. Power shows 51% research using a mobile device. Google Ads can sway these choices and bring more customers to your shop. By tracking store visits, you can see the effect of online ads on bringing people in. This doesn’t show if they buy, but it does help you understand their visit patterns. This info helps you improve your ads, both online and off.

Importing Offline Conversions into Google Ads

By putting in your offline sales data into Google Ads, you see what happens after a customer clicks or calls you. This is valuable information for understanding the effect of your ads.

Analysing Keyword Performance for Offline Sales

It’s key to check how your keywords link to real sales in your area. This is important for making your Google ads work better, both for the local market and in attracting visitors to your shop. Knowing which words lead to actual visits helps you make your ads more effective.

Accessing Diagnostic Information

If you have questions about shop visits reporting, check out the ‘Diagnostics’ page. It gives you a quick overview of your shop visits reporting’s overall status.

Here, you’ll see detailed info on specific account issues. These might affect shop visits reporting. It also checks if your account is ready for shop visits conversions bidding.

Reviewing the Shop Visits Diagnostics Page

The ‘Diagnostics’ page helps advertisers understand their shop visits reporting status. It covers current status, campaign locations, and data verification. Plus, it looks at conversion tracking and the value of those conversions.

Understanding Account Status and Data Thresholds

This page explains if your account can report shop visits. It tells you if you’ve hit Google’s needed data marks. Keeping an eye on this ensures your local ads bring real shoppers to stores.

Leveraging Location Targeting

Google Ads lets you target specific locations, ensuring your ads show in the right places. This approach is perfect for attracting local customers near your dealership. It brings in car shoppers more likely to visit. You can achieve this by using location-based promotions. By doing so, you make better use of your ad budget. This is essential for reaching nearby customers actively looking for a dealership.

Reaching Customers in Specific Areas

Using geo-targeted ads helps you reach people in your neighbourhood and beyond. This proximity marketing method catches the eye of local audiences. They are already interested and near your location. So, they are more likely to drop by, boosting visits to your showroom.

Excluding Irrelevant Locations

You can also exclude areas that won’t benefit your dealership. This feature, known as location-based exclusions, helps you focus on the best community-focused advertising. It stops you from wasting money on ads in areas where you won’t find your target customers. This is crucial for maximising your ad’s impact.

Analysing Local Competitive Insights

Google Ads gives you key details about your local competition and search terms. This helps you find out aboutadvertising opportunities you might have missed. These insights show what people searched for, where they clicked, and if they visited stores. You’ll see how your rivals attracted attention, even if you did not.

Uncovering Missed Advertising Opportunities

Now armed with this info, you can change your approach. Maybe it’s time to alter yourbudget, yourbid strategy, or thekeywords you use. With this local insight, you can make yourneighbourhood advertising better. Want more people to notice your dealership? Make your campaigns more effective and watch more customers come in.

Optimising Campaigns Based on Competitor Data

These competitive reports are for those who meet Google Ads’ privacy thresholds. By looking at the data, you’ll see where you lagged behind your competitors. Then, make yourgeo-targeted ads andlocalised search ads shine. Adjust your tactics. This will help you grab more of the local market’s attention with your ads.

Incorporating Call Extensions

People can now call your business straight from your ad with call extensions. It’s great for getting buyers interested in a car they see in the ad. During off-hours, you can hide the number to prevent unwanted calls.

If you use call tracking in Google Ads, phone calls can be counted as leads. This feature lets you see the length of calls, where the caller is from, and the times of the calls. It helps to get a better idea of the leads you’re getting.

Using local google ads and geo-targeted ads can catch the attention of car shoppers nearby. This means more chance of people visiting your shop. For even more local focus, try neighbourhood advertising and proximity marketing. They put your deals and ads in front of those close by, making your advertising more community-oriented.

Also, using nearby user targeting and postcode advertising can connect you with local shoppers. These methods help you spend your advertising money better. They aim your ads at the people most likely to come to your shop.